This workshop is in two parts.

 

The first is an exploratory session where you will learn:

• How to recognize different customer preferences

• How your preferences influence your marketing

• How to avoid money-wasting marketing

• How to identify and create effective marketing strategies

 

The second part is a practical session and here you will learn:

• How to market something people want to own

• How to focus your marketing effort based on your strategy

• How some marketing medium offer better results for you than others

• How to be creative with your existing marketing

• How to evaluate your marketing effectiveness