Dare To Be Different
by Angel Rodriguez
There are so many choices, yet most appear to be the same, it takes something truly different to catch people’s attention. Being different is often accompanied with the promise of some added value, something worth paying for. As time passes, what was once truly different and worth a little extra is in danger of becoming ordinary. So how can you be truly different, and keep being so, in a way people value? Being different just for the sake of it is not going to work. However, if you dare to be different in a way people value, you will at the very least keep the attention of existing customers and probably acquire new ones happy to pay more… just for a little something different!.