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Angel Rodriguez, Endeavour Consulting

You Need A Brand

by Angel Rodriguez

No matter what size your business, you need one voice. One voice that consistently and clearly communicates with your customers and employees. Something that binds all aspects of your business together … you need a brand. Fortunately, you already have one. Everything you do is a message carrying your brand with it, playing a major role on how people formulate an image of your business. Your brochure, business card, advertisement or logo contribute to building your brand. You are either making a conscious effort to manage your brand, or it is managing you. So how strong a brand do you have and what is it saying about your business? Here is how to ensure you are building your brand, not dismantling it.

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