The vocabulary you use speaks volumes about your business. If you are in the business of selling a product or service you should stop immediately. First, people do not like being “sold to” yet enjoy owning or using something. Second, they are no interested in a “product or service” - yet have needs, wants, plus the occasional problem to solve. Your goal, as obvious as it may sound, is to help people own or use something they need, want or can solve a problem.

 

Just by using more effective vocabulary you increase how often you achieve this goal, and stop describing the ordinary. So, if you want to stop selling merely a product or service and start helping more people own or use what you have, this article is for you.